If I\u2019ve brought clothes from there they\u2019ve usually been in the sale because although they are very lovely, they cost a lot more than supermarket clothes.<\/p><\/blockquote>\n
Jane, another parent to two young children, feels the same. She also notes that she “thought they went bust years ago”, which perhaps implies a problem with Mothercare\u2019s marketing.<\/p>\n
However, it\u2019s perhaps Oliver, father to two boys aged 5 and 3, who sums it up best:<\/p>\n
Too expensive. Not bothered. Not kept up with the times.<\/p><\/blockquote>\n
Mothercare needed to compete against the likes of Sainsburys, Asda, and Tesco who are able to offer significantly lower prices and the convenience of being able to pick up some baby vests whilst doing the grocery shopping. It needed to compete against the likes of H&M, Next, and Zara, who offer affordable children\u2019s clothing for the style conscious parent.<\/p>\n
And it needed to compete against Amazon, who in some places can deliver items, such as baby bottles or nappies directly to the customer\u2019s door within a couple of hours. Unfortunately, despite changes in leadership and a genuine desire amongst senior management to see the brand succeed, Mothercare has failed to adapt to these challenges, and relied for too long on its status as a trusted brand, rather than focusing on how to make it stand out from the crowd for modern consumers.<\/p>\n
What Happens Next?<\/h2>\n
Three weeks have passed since the initial announcement regarding administrators and Mothercare are still trading, holding Black Friday sales in an effort to clear some stock. If you are looking to pick up some baby and child items for a bargain, then it might be worth your while popping into store. However, some caution should be excised with regards to ordering online, as there is no guarantee that the business won\u2019t close down between your order and delivery, and once it has closed it is possible that any outstanding orders will not be fulfilled. It\u2019s also worth noting that gift cards for Mothercare can no longer be used in store or online, which means that some people may have lost money.<\/p>\n
Sadly, the future is looking particularly bleak for the 2,500 staff who are facing job losses right before Christmas, with the possibility that they may also lose their pension fund. Talks are ongoing to try and safeguard these funds for staff.<\/p>\n
Linda continues to recount the story of her buggy purchase. Regrettably, she only owned it for two months before it was stolen from the boot of her car. But she has fond memories of the Mothercare brand.<\/p>\n
The loss of Mothercare from high street breaks my heart. It\u2019s a British institution.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Our first born was due in December 1989. One of the biggest and costliest purchases for us was the buggy\u2026 My local Mothercare was the place to shop for anything baby related, I didn\u2019t consider shopping at any other stores. Linda reminisces fondly about her time as a first time mum, 30 years ago. Since that time, things have changed significantly for parents in the UK, with gadgets galore that promise to solve every parenting problem you could possibly imagine, social media influencers who promote different parenting styles, and huge leaps in understanding about child growth and development. Up until <\/p>\n","protected":false},"author":2,"featured_media":2675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/posts\/2673"}],"collection":[{"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/comments?post=2673"}],"version-history":[{"count":6,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/posts\/2673\/revisions"}],"predecessor-version":[{"id":2686,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/posts\/2673\/revisions\/2686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/media\/2675"}],"wp:attachment":[{"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/media?parent=2673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/categories?post=2673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mumblog.co.uk\/wp-json\/wp\/v2\/tags?post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}